4 Marketing/Social Media Podcasts Every Marketer Should Check Out

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Here's four podcasts (video and audio) that I try to listen to each week through iTunes to keep up with everything going on with online marketing and the evolving digital landscape. Each one tends to stay with the formula of interviewing other marketers or experts in the marketing industry as well as discussing trends and case studies. If you have any other favorite podcasts please share and leave a comment below.

Making the Most of Social Media Marketing – Links « Silicon Beach Training Resources

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Making the Most of Social Media Marketing – Links

Written by Colin Welch – 05.01.10

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Below you’ll find a comprehensive list of Social Media Tips, Guides, Plugins, Platforms, Analytics Tools, Apps and other great Social Media resources. This list is designed as a reference guide for delegates who have attended our Social Networking training or SEO training courses – but it would be mean of us not to make it available to everyone. Enjoy…

Tips & Guides

Mashable – Twitter Lists, Resources & How-Tos
http://mashable.com/2009/01/01/twitter-user-types/

How To Blog: A Beginnerʼs Blog Publishing Guide
http://www.masternewmedia.org/independent_publishing/blogging-how-to-blog/guide-to-publishing-first-blog-20071104.htm.htm

10 Things to Do Before Launching Your Blog
http://ow.ly/wZ3K

Writing for Bloggers – A Quick Guide on Style, Substance and Strategy
http://kendallcopywriting.co.uk/2009/01/06/writing-for-bloggers-in-blog-form/

Creating a web presence – why bother?
http://kendallcopywriting.co.uk/2009/01/14/creating-a-web-presence-why-bother/

Search engine optimization – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Search_engine_optimization

SEOmoz | 21 Tactics to Increase Blog Traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic

How to optimize website images from a SEO perspective
http://blog.avangate.com/optimize-website-images/

The Bloggerʼs Guide to SEO
http://www.seobook.com/bloggers

Methods of website linking
http://en.wikipedia.org/wiki/Methods_of_website_linking

Linkbaiting for Fun & Profit
http://www.searchenginejournal.com/linkbaiting-for-fun-profit/2541/

Web analytics – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Web_analytics

My list of tips for getting the most out of Twitter
http://www.joshrussell.com/2008/10/07/my-list-of-tips-for-getting-the-most-out-of-twitter/

Free Twitter backgound template download
http://www.siliconbeachtraining.co.uk/free-resources/download-free-l-twitter-background/

ʻMemeʼ explained on Wikipedia
http://en.wikipedia.org/wiki/Meme

Know Your Meme
http://knowyourmeme.com

What Social Media Is and What Social Media Is Not
http://blog.louisgray.com/2009/01/what-social-media-is-andwhat-social.html

List of social networking websites on Wikipedia
http://en.wikipedia.org/wiki/List_of_social_networking_websites

Google Social Search Launches, Gives Results From Your Trusted “Social Circle”
http://searchengineland.com/google-social-search-launchesgives-results-from-your-trusted-social-circle-28507

Boolean Searching on the Internet
http://www.internettutorials.net/boolean.asp

Tools & Analytics

Google Alerts
http://www.google.com/alerts

Technorati
http://technorati.com/

FeedBurner
http://www.feedburner.com/fb/a/home

Google Analytics
http://www.google.com/analytics/

Woopra
http://www.woopra.com/

Social Mention
http://www.socialmention.com/

Trending Tools

About Ask.com: IQ
http://sp.ask.com/en/docs/iq/iq.shtml

Digg
http://digg.com/

Google Trends
http://www.google.com/trends/hottrends

Popular Bookmarks on Delicious
http://delicious.com/popular

Twitter Search
http://search.twitter.com/

Yahoo! Buzz Index – Todayʼs Top 20 Overall Searches
http://buzzlog.buzz.yahoo.com/overall/

Tweetmeme
http://tweetmeme.com/

Wordpress Plugins & Themes

WordPress › WordPress Plugins
http://wordpress.org/extend/plugins/

WordPress › WordPress Themes
http://wordpress.org/extend/themes/

ShareThis
http://sharethis.com/

Stop Comment Spam and Trackback Spam « Akismet
http://akismet.com/

All In One SEO Pack WordPress Plugin
http://semperfiwebdesign.com/portfolio/wordpress/wordpressplugins/all-in-one-seo-pack/

Audio Player Wordpress plugin
http://wpaudioplayer.com/

Challenge
http://lordchaos.dominatus.net/wordpress-plugin-challenge

Favicon Manager
http://www.digitalramble.com/favicon-manager-wordpress-plugin/

FeedBurner
http://blogs.feedburner.com/feedburner/archives/2007/05/feedburner_adopts_twoyearold_r.php

Google Analyticator
http://cavemonkey50.com/code/google-analyticator/

Google (XML) Sitemaps Generator for WordPress
http://www.arnebrachhold.de/projects/wordpressplugins/google-xml-sitemaps-generator/

PXS Mail Form
http://www.phrixus.co.uk/pxsmail

Simple Tags
http://wordpress.org/extend/plugins/simple-tags/

SRG Clean Archives
http://www.idunzo.com/projects/clean-archives/

Wordbook Facebook
http://www.tsaiberspace.net/blog/2007/07/29/wordbook/

WordPress Automatic Upgrade
http://techie-buzz.com/wordpress-plugins/wordpress-automatic-upgrade-12-release.html

WordPress Database Backup
http://www.ilfilosofo.com/blog/wp-db-backup

Wptouch: WordPress on iPhone
http://www.bravenewcode.com/wptouch/

FaceBook Share
http://wordpress.org/extend/plugins/facebook-share-new/

Facebook Connect
http://www.sociable.es/facebook-connect/

TweetMeme
http://wordpress.org/extend/plugins/tweetmeme/

Topsy
http://wordpress.org/extend/plugins/topsy/

The Social Web

Delicious
http://delicious.com/

Last.fm
http://www.last.fm/home

Facebook
http://www.facebook.com

Flickr!
http://www.flickr.com/

FriendFeed
http://friendfeed.com/

LinkedIn
http://www.linkedin.com/

MySpace
http://www.myspace.com/

Twitter
http://twitter.com/home

Google Buzz
http://www.google.com/buzz

Digg
http://digg.com/

Seesmic
http://www.seesmic.com/

Stumbleupon
http://www.stumbleupon.com/

Ning – Create Your Own Social Network
http://www.ning.com/

Squidoo
http://www.Squidoo.com

Diigo – Social Bookmarking
http://www.diigo.com/

Social Tools & Apps

Brizzly – Twitter web app
http://brizzly.com

Where is your Username registered
http://usernamecheck.com/

KnowEm – Check your username
http://knowem.com/

Alltop, all the top stories
http://alltop.com/

Topsy
http://topsy.com/

Firefox web browser
http://www.mozilla.com/en-US/firefox/

j.mp - URL shortner with stats
http://j.mp/

TinyURL – URL shortner
http://tinyurl.com/

Listorious
http://listorious.com/

Yoono – Firefox Plugin to Monitor all Social Media Accounts
http://yoono.com/

Flock – Social Web Browser
http://flock.com/

The Conversation Prism – Monitor multiple Social Media channels
http://theconversationprism.com/

Twitter Tools

Our guide to Brand monitoring on Twitter – 5 top tools
http://www.siliconbeachtraining.co.uk/blog/twitter-brand-monitoring-tools/

Our list of 50+ apps for Twitter marketing
http://www.siliconbeachtraining.co.uk/free-resources/twitter-marketing-best-twitter-apps/

Mr. Tweet – Your Personal Networking Assistant!
http://mrtweet.net/

Hootsuite
http://hootsuite.com/

Twitterfall – a way of viewing the latest ʻtweetsʼ of upcoming trends
http://twitterfall.com/

Seesmic – Twitter & FB app
http://seesmic.com/

Twitterrific – Mac & iPhone app
http://iconfactory.com/software/twitterrific

TweetDeck – Twitter, FB & MySpace app
http://www.tweetdeck.com/beta/

Power Twitter – Firefox Add-on
https://addons.mozilla.org/en-US/firefox/addon/9591

Twuffer – schedule tweets for later!
http://twuffer.com/

TweetBeep
http://tweetbeep.com/

Jim Grygar’s list of 60 Twitter tools
http://jimgrygar.byethost12.com/60-twitter-tools-to-track-tweets/

Monitter
http://monitter.com

We’ve also made a more extensive list of our favourite Twitter tools if you’re looking for more.

Similar resources you may like

  1. How to choose the best Social Bookmarking sites
  2. Twitter Marketing: the best Twitter apps
  3. How to Manage Social Media Activity
  4. Social Media Guidelines
  5. More Coming Soon!…

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This entry was posted by Colin Welch on Tuesday, January 5th, 2010 at 4:21 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

33 Responses to “Making the Most of Social Media Marketing – Links”

uberVU - social comments says:

Social comments and analytics for this post…

This post was mentioned on Twitter by SBTTraining: Comprehensive list of Social Media Links – tips, tools, apps and guides http://bit.ly/7Kt7r5 #social #media…

5. 1. 2010 at 8:37 pm

Jason Ford says:

This is a great reference – very comprehensive!

I’ve got one app that you should add though – FeedMagnet – it should be on the list of Social Tools and Apps. FeedMagnet helps companies harness social media by aggregating everything they are saying or things their customers are saying about them, and then making the unified feed available for marketing purposes. Kind of like FriendFeed, but for business. Live updates for conferences and events. Real-time filtered and moderated customer endorsements for your company/products. And it works across more than just Twitter: Flickr, Delicious, Google News, YouTube, Twitpic, yFrog, and other sources as well.

9. 1. 2010 at 10:06 pm

JuiceeLinks Link Building Goodness says:

Love the list.

Here’s a great article to add to the discussion:

http://www.searchenginejournal.com/building-social-bookmarking-networks-101/16154/

Discusses basic tips for any social media you are working with.

11. 1. 2010 at 11:56 pm

Randy Hamilton says:

Great list!

I have one to add — beRelevant – should be on the list of Social Tools and Apps. beRelevant is a virtual customer collaboration platform that takes companies beyond social monitoring by gathering and prioritizing insights that drive customer-inspired decisions. Using beRelevant, companies are able to discover ranked priorities in the very words of their own customers. beRelevant helps drive more relevant decisions, products, and marketing mix. As well beRelevant activates demonstrated listening and positive word of mouth for increased customer acquisition and retention. The engagement is enhanced with rich media and works across Twitter, Facebook, LinkedIn, and email.

20. 1. 2010 at 8:34 pm

Randy Hamilton says:

Great list!

I have one to add — beRelevant (http://berelevant.com) – should be on the list of Social Tools and Apps. beRelevant is a virtual customer collaboration platform that takes companies beyond social monitoring by gathering and prioritizing insights that drive customer-inspired decisions. Using beRelevant, companies are able to discover ranked priorities in the very words of their own customers. beRelevant helps drive more relevant decisions, products, and marketing mix. As well, using beRelevant you can demonstrate that you have listened by closing the loop with participants and activate positive word of mouth for increased customer acquisition and retention. The engagement is enhanced with rich media and works across Twitter, Facebook, LinkedIn, and email.

20. 1. 2010 at 8:43 pm

Social Media Links « Silicon Beach Training Resources « The Gymnasium says:

[...] January 25, 2010 · Leave a Comment Making the Most of Social Media Marketing – Links « Silicon Beach Training Resources. [...]

25. 1. 2010 at 2:50 pm

Linda Simon says:

Very thorough list. Thanks for offering it.

25. 1. 2010 at 5:08 pm

Christina Markussen says:

This list is great! I am currently doing research for my master thesis on social media,great collections of links, thank you!

27. 1. 2010 at 1:21 pm

Making the Most of Social Media Marketing – Links « World Insights says:

[...] 1, 2010 at 9:59 pm (Digital) via Making the Most of Social Media Marketing – Links. Possibly related posts: (automatically generated)Hear about social media optimization – an [...]

1. 2. 2010 at 10:01 pm

Chris Yates says:

Here is a list of Social Media Books that we find helpful.

http://www.huddleproductions.com/?p=450

2. 2. 2010 at 8:02 pm

Daily Digest for February 3rd says:

[...] Shared Making the Most of Social Media Marketing – Links « Silicon Beach Training Resources. [...]

4. 2. 2010 at 4:47 am

ExposeMyApp says:

thank you for all the effort u p[ut into this to amke it available to us…good job

4. 2. 2010 at 3:52 pm

Yvette Bordley Webyogi says:

Fabulous list Colin – I like lists. Couldn’t see http://socialtoo.com/ in there but may have bedazzled by your attention to detail :-)

4. 2. 2010 at 9:23 pm

mark heninger says:

we have been working on a fairly extensive platform for what it’s worth. we are still in beta stage, but we are looking for people who want to use it and provide feedback.

9. 2. 2010 at 8:08 pm

audrey says:

A very comprehensive social media list. I have a question, though. If you create your own social site in ning.com, who does the maintenance?

9. 2. 2010 at 10:52 pm

Colin Welch says:

Hi Audrey – simple answer is “you do” – so make sure you have the time before you get started!

Mark – would be interested in seeing details of your platform once it’s out of the beta stage.

10. 2. 2010 at 8:41 am

Terry, Digital Marketing Collective says:

Great lists, thanks for sharing

15. 2. 2010 at 3:55 pm

Comprehensive List of Social Media Marketing Links « MARKETING WISE says:

[...] Source: Silicon Beach Training [...]

15. 2. 2010 at 10:09 pm

Social Media Guidelines « Silicon Beach Training Resources says:

[...] more resources, check out our comprehensive list of Social Media Links. How to Create a Facebook Fan Page for your Business [...]

16. 2. 2010 at 3:01 pm

links for 2010-02-24 - ITCom3 says:

[...] Making the Most of Social Media Marketing – Links « Silicon Beach Training Resources Une liste de liens non exhaustive de sites, outils, guides, plateformes et ressources sur les médias sociaux (en anglais). [...]

24. 2. 2010 at 4:09 pm

How to Manage Social Media Activity « Silicon Beach Training Resources says:

[...] are just suggestions and we only use a few regularly – you can see just how many there our on our comprehensive list of social media links – just choose the ones that work for you and, most importantly, don’t panic! Whatever [...]

3. 3. 2010 at 2:15 pm

Tracy Learner says:

Great list !

8. 3. 2010 at 3:29 pm

Heidi Rataj says:

I would add Gist http://www.gist.com/ also an aggregator of your contacts and what they are doing like FeedMagnet. Anyone using Scribe http://scribeseo.com/ SEO copywriting plugin?

12. 3. 2010 at 10:06 pm

Social Media – How to Efficiently Plan Your Time « JO-ANNE VANDERMEULEN “Conquer All Obstacles” says:

[...] are just suggestions and we only use a few regularly – you can see just how many there our on our comprehensive list of social media links – just choose the ones that work for you and, most importantly, don’t panic! Whatever you do it [...]

20. 3. 2010 at 2:25 am

Social Media Links - Tools Tips Apps and more @ Rgrauphics.com RgDesign Blog | RgDesign Blog says:

[...] Colin Welch – Training Manager at Silicon Beach Training Posted the discussion about 2 months ago and gave us all a great list of Social Media Links. Silicon Beach Training Social Media Marketing  - Links [...]

26. 3. 2010 at 1:47 pm

Rand Giusto says:

Great list. I just started using http://strawpollnow.com/ to run polls across my Twitter followers.

One unrelated question- what plug in did you use to get the “Follow Silicon Beach Training” badge with the social media icons?

thanks!

30. 3. 2010 at 1:57 am

Natasha says:

Thanks for the comment. As for the “Follow SBT…” badge – it’s not plug in but was made by one of our web developers!
Natasha
SBT

30. 3. 2010 at 8:41 am

Wilson says:

What about Gowalla and Foursquare? Brands are taking notice and a new ad unit is emerging, as these social media checkin games allow companies to track incremental store visits.

5. 4. 2010 at 3:29 pm

How Do I Get Links to My Site? Use Your Social Media Linkerati – A 3 Step Guide « Silicon Beach Training Blog says:

[...] Syndicate Using Other Social Media Platforms Share your content on Digg, StumbleUpon, Reddit, Delicious – there’s a big list of ‘em in our Free Resources section here [...]

6. 4. 2010 at 3:53 pm

Benjamin says:

I would add a facebook app called Storefront Social. It gets your products of your online store on your facebook page by a simple CSV upload–it was easy to set up, and now our fans on facebook are able to see new products and share across social media more easily!

12. 4. 2010 at 4:08 pm

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This is a great list that you have to bookmark!

Why P2P May Be The Next Big Thing In Healthcare Marketing

If you have been around the Internet for some time and saw the acronym “P2P” - that might conjure up images of Napster and the whole illegal peer-to-peer file downloading movement mostly focused on music. In the healthcare context, however, P2P may represent the next big wave of opportunity for organizations who can think beyond the traditional sales rep model for pharma brands or trade and direct marketing for others. But what is P2P marketing in a healthcare context? Two things:

Physician to Physician Marketing
Patient to Patient Marketing

Logically, this makes perfect sense. The one truth that most organizations already know is that word of mouth is king in all things related to healthcare. Doctors ask one another for advice and refer patients, and patients (even before the Internet) look to one another for advice and support as well. Once you add the Web and social networking into the mix, this truth becomes even more paramount.

Word of mouth is the real influential network that drives healthcare decisions, and it has been happening for decades. If you want just one big reason why social media matters in healthcare, here it is: Social media more easily enables physicians to speak with other physicians and patients to influence one another. The problem with most healthcare marketing is that is only manages to influence this conversation peripherally and often only by accident. Launch a big physician awareness campaign and hopefully that will drive them to share knowledge amongst one another. Build a website with patient information and perhaps it can entice a few patients or caregivers to find it useful enough to recommend.

We know these referrals matter but for some reason we don’t focus our efforts on making them happen. Instead we try to reach people individually and often don’t take into the account the network effect. That needs to change. If you could change your approach, what could you do differently? Here are three ideas for how to focus on P2P marketing that should factor into your marketing strategy in the future:

  1. Create materials that are easy to share. Whether you consider printed materials or websites, typically the top priority is getting a list of key messages across. We tend to focus so much on our messages, however, that we forget about the idea of shareability. Does your website include an easy way to send a link to the site to a colleague via email? Is there a button that allows someone to share a particular page on Facebook? Can you drive people from a piece of printed literature online to a place where they can easily ask for that printed piece to be sent to someone else? Simply asking the question of how shareable your online and offline materials are can help you to increase the frequency with which your messages are shared from person to person.
  2. Understand who the influencers are. Central to the idea of P2P is the idea that there are going to be key influencers in any disease or condition category. These are the people who are publishing their opinions online or sharing their voices actively in communities. Unless you know who these people are, you can’t craft a marketing strategy in order to reach them. This means putting the right research and listening tools in place so you can find these people and tailor a marketing strategy to reach them effectively and authentically.
  3. Participate in the right way. When it comes to really unlocking the power of word of mouth, part of the challenge for most brands is knowing how to participate and when to just get out of the way and let the conversations happen. Building a philosophy for this into any program you build from the beginning will go a long way to helping it succeed without getting your brand unintentionally in the way. This is not to say you shouldn’t participate at all, but focus on learning the best way for your brand to add value into anything you do or participate in and you can ensure that you will be helping and not hindering the conversation.
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